Secondary Research
Primary Research
Village Visit Insights
Interventions
1. Traceability for
Storytelling
The broader idea of this intervention is to enable brand transparency and develop a trust factor between the brand and the customers. The customers get to know about the people behind the rug they purchase which adds a higher value to their product and on the other hand the artisans receive a letter from the customers on a day dedicated to them i.e. the 'Puraskar Divas' thus giving them a sense of validation and engaging them more with the art of viewing
2. Dor : Connecting Customers & Artisans
A Village Experience Service
In today's world , we often buy a product without having an idea of the people who have invested their time and efforts in making it. DOR is a village experience service encouraging customer artisan interaction by making the customers aware of the people behind their products. This service is designed in a way such that there is a level of comfort between both the parties so as to give a start to an easy communication and engagement. The service will consist of a digital platform/app where customers can choose what kind of family
demographics they want to visit in the villages. On the other end, the Bunkar Sakhi didi will be informed about this preference and she can allocate one weaver to the customers and the weavers will be informed prior to the customer visit. Customers who have been a part of this experience would then get some discount at the Jaipur store. This service also introduces customers to a new category called 'Mehmanchaha' which becomes an exclusive collection every 6 months. This service would also act as an additional source of income for the artisans which would motivate them to conduct the tours and interact with people. Overall, this service will act as a plus point for all the stakeholders.